At its core, Content Marketing is about creating and distributing valuable content that attracts, acquires, and engages a clearly defined target audience with the objective of driving profitable consumer action. When creating a Content Marketing strategy think about creating brand champions who, over time, will become your biggest fans and your brand ambassadors. They are your VIP and preferred guests, your long stay vacationers, and your corporate meeting booking managers.
So how do we do this?
Well first off, Content Marketing differs from, say, launching an ad campaign or a social media contest (which is wholly about promoting your brand’s message). It’s truly about the customer.
You must create amazingly engaging information—whether it’s a blog or a video—that calls out your customers’ pain points and then provides a solution.
At the end of the day, it’s about creating and distributing inspiring content that your customers are excited about—this ensures they’ll actually pay attention to what you’re sharing! Moreover, they will share it with their followers and fans.
So where do you begin?
Here are three easy ways to get started building out a Content Marketing strategy:
- Make sure you target the right demographic. Your content must guide the guest from awareness to engagement and ultimately, to purchase (but as we said, that’s not the first objective). Think about engaging the guest through thought-leadership content that inspires.
- Remember to include an actionable step at the end of your content, also called a CTA.
- Content Marketing is about delivering the content your audience is seeking in the places they are already searching. So know your market and if you don’t, do your research!