Market research allows smaller hotel brands especially to learn about prospective guest profiles to better articulate their marketing strategy. Chic boutique getaways and smaller travel companies would do well to keep the following simple rules in mind when thinking about refining their target markets:
- Keep It Niche: if you are luxury brand, don’t target family or budget travelers. It’s okay to be discerning, we know your guests are.
- Keep It Simple: research similar brands and then establish what sets you apart
- Keep In Touch: ask your guests what they liked about their stay with you!
You’ll also want to use keyword search programs like Wordstream and remember to sign up for a Google Analytics account, it’s free!
As well, check out SEMrush: it’s a tool that specifically helps you find profitable keywords. Users enter their domain name to see a general traffic overview screen, which will then reveal how the site is doing in terms of the search traffic coming from both paid channels and organic. For more on SEMrush, read this.
Whether you’re looking to refresh your current hotel website or planning on building out smaller, local pages for your spa, restaurant, and more, we can help!