Are you telling a powerful story with your video content?
Let’s consider this case study from Marriott Hotels: the global brand wanted to build a worldwide community of followers passionate about travel with the objective of driving commerce to Marriott hotels.
“It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us,” said David Beebe, Vice President of Global Creative and Content for Marriott International Hotels.
Marriott collaborated with mega influencer Jackson Harries from JacksGap, a YouTube channel with over 4 million subscribers. Jack created three short films focusing on destinations that Marriott currently serves. By doing this the focus was on the influencers whose command resonates with their fans.
The greatest advantage video offers is the ease to which it can communicate an idea, and the degree to which our brains are naturally wired to absorb information visually.
What’s more, consider that YouTube is the second largest search engine in the world and 20% of users will read text while 80% will watch a video of the exact same content.
See the content-rich, visually stunning and most importantly powerful hotel sites that display a multitude of video content, hosted by Intelier, here.