How often should a brand consider redoing their website? The answer depends a lot on the type of business you’re in. For example, clothing retailers like Abercrombie & Fitch or Lacoste often go through several incarnations each year.
For businesses that are affected by the seasons, like the tourism industry, updates will be even more frequent. When it comes to hotels, it’s considered good practice to update your website with the seasonal and do a complete redo every 18-24 months. The reasons are simple:
Many people think user testing is expensive or convoluted but take a look at www.peek.usertesting.com where you can get a quick snapshot of what’s going on. Don’t forget to consider things like loading time (which can have a huge impact on abandonment!) and color testing, too.
Like anything, websites can become dated if they’re not refreshed periodically. Adding functionality to your site will allow you to contribute new content regularly and can extend the shelf life of your website. Intelier makes it easy with our proprietary content management system.
Search Engine Optimization
Another great thing you can do to optimize your site is and keep up your Google rankings is blog regularly and keep the content fresh. Make sure you are using the best, most updated keywords — if you’re not sure where to start, we can help!
Whether visitors are looking at your social media content or your website, compelling and inspired visual imagery that tells a story will keep your guests engaged. Spend time on quippy, concise copy and the best possible images that you can get!
Whether you’re considering a simple website update or more an overhaul, we can help. Email today and an Intelier marketing success coach will be in touch!